National newspapers

The Daily Telegraph is an example of a national newspaper. It is regarded as a broadsheet, which is typically a lot larger than other newspapers, sometimes twice the size. The target audience of this newspaper is generally more upper class, wealthy businessmen, which is shown through the articles which relate to business matters. It advertises 'freebees', such as 'free Waitrose wrapping paper' which can be seen on the top of this edition. Waitrose is regarded as a more upper/middle class superstore, which is slightly more expensive and deemed better quality. Unlike the local newspapers which I previously looked at, The Daily Telegraph features no specific place within its title, which shows that it is not serving one particular area, but nationwide. The name is written in a large and rather intricate font, which is central to the top of the paper. Underneath a slogan reads 'Britain's best selling quality daily', which would encourage a consumer to purchase this paper if they were looking for a paper with more substantial stories in it. The price of this newspaper is a lot higher than the local newspapers, and at £1.00, also implies that it's target audience are perhaps more wealthy.

Four articles are featured on the front page alone, unlike the local newspapers which I have found to have 2 maximum. The front page of a newspaper provides an insight as to what the rest of the newspaper will be like. This newspaper creates the idea that there will be a wealth of articles within it, all regarding similar matters as the stories on the front pages. Such stories include 'The expenses file' which reveals a tory MP's fraudulent use of his expenses and how he was having an affair. The article is written in complex sentences, uses long words and has a lot of substance. There are 4 pictures on the front page, 3 of which relate to the main story and one which is a cartoon relating to another article. The photos are of the three people involved in the expenses story; the tory MP, his wife and his mistress, all of which appear to be older.

There is an advert on the right hand side of the front page advertising diamond jewelry. Jewelry, particularly diamonds, are associated with wealthy individuals, as they are extremely expensive. This reinforces the idea that the target audience is upper class, as they would take more of an interest in high standard diamonds, and be able to afford them. The picture shows two rather beautiful diamond rings, the gems sparkling.

Along the bottom of the front page, 3 columnists's pictures are shown alongside their name in red writing. Though these are fairly small, the red highlights them. One of the columnists is Alan Sugar, a notoriously wealthy entrepreneur, which once again implies the target audience is upper class, as they will associate more with a wealthy business man.