The Haverhill Echo is similar to the other newspapers which I have looked at, especially regarding the name. 'Echo' is much larger than 'Haverhill' in order to highlight that this newspaper is from the 'Echo' series. 'Haverhill' is written in a smaller black font. The whole title is sans serif unlike the previous two newspapers I have looked at. This newspaper has a mainly red theme, similar to the Halstead Gazette. It is 45p, which is a similar price to the other local newspapers I have looked at.
Main article
The main article is about a woman who is reunited with her dog after weeks of searching. The woman is an older lady, implying that the target audience for the Haverhill Echo is perhaps the older generation. Also, this kind of story may not be of interest to younger people, as it isn't particularly informative, just a local story.
Adverts
The main advert which is featured along the bottom of the front page is advertising tyres. It uses a mainly blue colour scheme which makes it stand out on the mainly black, white and red page. In theory it could appeal to anyone with a car, which could be 17 years plus, however the lack of bright colours suggest that it is not perhaps aimed at the younger generation.
Another advert above the tyres one offers a discount at the restaurant Frankie and Benny's, and features the slogan 'delicious dining out offer for the kids'. This clearly implies that the target audience of this newspaper is generally around 30's, the average age for couples to have children. It could be argued that this could also be aimed at Grandparents however, who would also be interested in taking their grandchildren out to a restaurant
Photos
The largest photo corresponds with the main article and is of the elderly lady and her pet dog reunited. The only other picture appears to be the front cover of a magazine which is featured within the newspaper, with a photo of a celebrity on it. This may draw attention from younger audiences.
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